Television and Its Audience

English Football and Its Hong Kong Television Audience

In his paper "English Football and Its Hong Kong Television Audience," Victor Fan applies Gilles Deleuze and Félix Guattari's thought in their Kafka. Pour une littérature mineure to map the relationship between the English Premier League of football (soccer) and its Hong Kong television audience/spectatorship. Fan first introduces the background of the English Premier League in relation to its ...

Finding the Interactive Television Audience

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...

Sonia Livingstone Television and the active audience

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audience and television programs: women readings of television commercials

portraying women in the media is one of the main social and cultural issues especially on television. television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. the main goal of this paper is to examine women’s readings of gender roles representation in iranian television commercials from ...

Correcting Audience Externalities in Television Advertising